Turn Contact Lens Reorder Blocks Into Exam Bookings
Lens prescriptions expire annually and reorders legally stop — patients just buy online elsewhere. Catch the expiry before the block and convert it into an exam booking.
- 1
Track Prescription Dates
Log each lens patient's prescription expiry.
- 2
Reach Out Before the Block
Add a
Schedule Triggertexting 30 days ahead: exam plus fresh supply in one visit. - 3
Bundle the Offer
Exam booking with a lens-supply discount beats the online price race.
- 4
Book by Reply
Confirm the slot from the thread.
- 5
Activate and Test
Activate the workflow with a test expiry. Confirm the offer sends early.
Frequently asked questions
Why do practices lose these patients?
The reorder-blocked moment happens at an online checkout, not in your office — reaching them first is everything.
Bundle economics?
Lens margin is thin; the exam plus annual supply relationship is where the value lives.
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