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E-commerceFREE

Automatically Tier Customers Into VIP Levels by Spend

Reward your best customers — recalculate each customer's VIP tier from their spend and unlock the right perks and messaging automatically.

difficulty Intermediatesetup 35 minresult Customers are placed in the right VIP tier automatically and receive perks that match their value.—
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  1. 1

    Schedule the Recalculation

    Add a Schedule Trigger running weekly.

  2. 2

    Compute Each Tier

    Add a Code node assigning Bronze, Silver or Gold based on lifetime spend thresholds.

  3. 3

    Update Segments

    Add a Klaviyo node moving customers into their current tier segment.

  4. 4

    Deliver Tier Perks

    Add a step that sends new-tier customers a congratulations and their unlocked perks.

  5. 5

    Activate and Test

    Activate the workflow and push a test customer over a threshold. Confirm the tier and perks update.

Frequently asked questions

Should tiers ever drop?

Decide whether tiers are lifetime or rolling; rolling tiers encourage continued spend but can frustrate if demotion feels harsh.

What perks work per tier?

Escalate perks meaningfully — early access, free shipping, then concierge — so higher tiers feel worth it.

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