Offer a Pause Instead of Cancel When Subscribers Churn
Many subscription cancellations are temporary needs. When someone tries to cancel, offer to pause instead so you keep the relationship.
- 1
Intercept Cancellation
Add a
Webhooknode fired when a subscriber starts to cancel. - 2
Offer a Pause
Add a step presenting a pause option with flexible restart dates.
- 3
Apply the Pause
Add a
Shopifynode pausing the subscription if they accept. - 4
Confirm and Schedule Restart
Add a
Gmailnode confirming the pause and when it resumes. - 5
Activate and Test
Activate the workflow with a test cancellation. Confirm the pause option works.
Frequently asked questions
Does pausing really help?
Yes — many cancellations stem from temporary reasons; a pause retains them for when the need returns.
What if they still cancel?
Respect the choice and capture the reason to improve retention systemically.
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