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Urgent Intercom Conversation? Escalate to HubSpot Immediately

This n8n workflow flags any high-priority Intercom conversation and has HubSpot create or update a HubSpot record right away, so nothing important sits unread.

difficulty Beginnersetup 15 minresult A hands-off n8n workflow where every relevant Intercom conversation automatically reaches HubSpot — create or update a HubSpot record.
  1. 1

    Fetch Intercom data

    Add an HTTP Request node (or the native Intercom node if you have credentials set up) and point it at the Intercom API. Poll Intercom for new conversations and filter for urgency. Add a Schedule Trigger before it if this recipe runs on a timer, or a Webhook node if Intercom can push events directly.

  2. 2

    Shape the data with a Set node

    Add a Set node after the fetch step to pull out the fields you need — e.g. id, title (or name), status, and updated_at from the Intercom conversation. This keeps the rest of the workflow clean and readable.

  3. 3

    Send it to HubSpot

    Add a HubSpot node set to the right resource (Contact/Deal), operation Create/Update. Map the key field (usually email) and the rest from the Set node.

  4. 4

    Activate and test

    Click Activate in the top-right corner. Trigger a real conversation in Intercom (or run the workflow manually against existing data) and confirm it lands correctly in HubSpot. Once verified, this runs hands-off.

Frequently asked questions

Do I need to code anything?

No. n8n is a visual, drag-and-drop builder. You connect your Intercom and HubSpot accounts, map the fields, and activate — no code required.

Where do I get my Intercom API credentials?

In your Intercom account settings, look for "API", "Developers" or "Integrations" and generate an API key or token. Paste it into n8n's HTTP Request node (as a header or credential) or the native Intercom node if one is available.

Can I filter which items trigger this workflow?

Yes. Add an `IF` node after the Set node with a condition on any field (status, amount, tag, etc.). Wire the TRUE branch to the HubSpot step and leave FALSE empty to skip the rest.

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