Rescue Failed Paddle Payments With an Automatic SMS Nudge
When a Paddle charge fails, this reaches the customer over SMS with a friendly heads-up and an update-card link, and flags finance — recovering revenue that silent dunning would lose.
- 1
Step 1 — Catch the failure
Add the
Paddletrigger (or webhook) for thepayment failed/invoice.payment_failedevent. - 2
Step 2 — Pull customer + reason
Add a
Setnode capturing the customer email, the amount, and the failure reason (e.g. expired card) for a helpful message. - 3
Step 3 — Reach the customer on SMS
Add a
Twilionode. SetOperationtoSend SMS, enter the destination number, and build the text from a friendly note, the amount, and an update-payment link. Add your Twilio SID + auth token. - 4
Step 4 — Flag finance
Add a Slack/Sheet step so finance can see at-risk revenue and follow up on anything the automated nudge doesn't recover.
Frequently asked questions
Does Paddle already retry cards?
Yes, most have smart retries — this complements them by reaching the human, who often just needs to update an expired card the retry can't fix.
How many times should I message?
One clear SMS nudge, optionally a follow-up before the subscription cancels. Respect the customer; over-messaging costs goodwill.
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