Sales · n8n

Send Onboarding Emails Tuned to Each Signup Cohort

Not all signups are alike. Route each new user into a cohort by source or role and send onboarding tuned to how that cohort gets value.

difficulty Intermediatesetup 35 minresult Each cohort gets relevant onboarding, improving activation across different user types.
  1. 1

    Capture the Signup

    Add a Webhook node receiving the new user's role and source.

  2. 2

    Assign a Cohort

    Add a Code node placing them in the right cohort.

  3. 3

    Enroll in Onboarding

    Add a Customer.io node adding them to the cohort's onboarding sequence.

  4. 4

    Measure Activation

    Add a step comparing activation across cohorts.

  5. 5

    Activate and Test

    Activate the workflow with test signups. Confirm cohort routing works.

Frequently asked questions

Which cohorts matter?

Split by role or use case first — a marketer and a developer need very different onboarding.

Can I refine over time?

Compare cohort activation rates and adjust the weakest sequences.

About this recipe. Recipes on FlowRecipesHub are written for business owners, not developers, and are tested before publishing — how recipes get made. Some ingredient links are affiliate links that cost you nothing — full disclosure.