Turn Every New Shopify Product Into Ready-to-Post Social Drafts
A new product should hit your social channels the day it launches, not whenever someone finds time. This workflow catches each new product and has Claude write platform-tailored captions for Instagram, TikTok and Pinterest, dropped into a review queue ready to publish.
- 1
Trigger on new product
A
Shopify Triggeronproducts/createfires when you publish a product. - 2
Pull the product details
A
Setnode shapes the title, description, price and main image into a clean brief. - 3
Write platform captions
Claudewrites three tailored captions — punchy for TikTok, aspirational for Instagram, keyword-rich for Pinterest — plus hashtags. - 4
Queue for review
An
Airtablerow stores the captions and image so you approve and schedule with one look. - 5
Publish
Connect Airtable to your scheduler (Buffer, Later) — or add publish nodes — to post on approval.
Frequently asked questions
Why not auto-publish?
A quick human glance keeps brand voice tight and catches the rare odd caption. The heavy lifting — writing three good, platform-specific captions — is done for you.
Can I add more platforms?
Yes — extend the Claude prompt to include LinkedIn, X or a Facebook caption. Each is just another field in the same row.
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