Recover Failed Subscription Payments With a Smart Dunning Sequence
Most subscription churn isn't customers quitting — it's cards silently failing. This workflow catches every failed recurring charge and runs a smart dunning sequence: a friendly Claude-written email, an SMS nudge, then a retry, recovering revenue you'd otherwise just lose.
- 1
Catch the failed charge
A
Webhookfrom your subscription app (or Shopify billing) fires on a failed recurring payment. - 2
Write the recovery email
Claudewrites a warm, blame-free note explaining the card didn't go through and how to fix it in one tap. - 3
Email immediately
A
Gmailnode sends it with a secure update-payment link. - 4
Wait, then SMS
A
Waitnode holds 24 hours; if still unpaid, aTwilioSMS gives a gentle second nudge. - 5
Retry the charge
After the nudges, trigger a payment retry via your subscription app's API — recovering the revenue quietly.
Frequently asked questions
Which subscription apps work?
Any that expose failed-payment webhooks and a retry endpoint — Recharge, Bold, Appstle, Seal. Swap the first and last nodes to match yours.
Isn't dunning annoying?
Done right it's the opposite — customers are grateful to be told their card failed before losing access. The tone is helpful, not demanding, which is exactly why it recovers so well.
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