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Recover Failed Subscription Payments With a Smart Dunning Sequence

Most subscription churn isn't customers quitting — it's cards silently failing. This workflow catches every failed recurring charge and runs a smart dunning sequence: a friendly Claude-written email, an SMS nudge, then a retry, recovering revenue you'd otherwise just lose.

difficulty Advancedsetup 45 minresult Passive-churn revenue recovered automatically — failed cards get a real recovery sequence, not silence—
—
  1. 1

    Catch the failed charge

    A Webhook from your subscription app (or Shopify billing) fires on a failed recurring payment.

  2. 2

    Write the recovery email

    Claude writes a warm, blame-free note explaining the card didn't go through and how to fix it in one tap.

  3. 3

    Email immediately

    A Gmail node sends it with a secure update-payment link.

  4. 4

    Wait, then SMS

    A Wait node holds 24 hours; if still unpaid, a Twilio SMS gives a gentle second nudge.

  5. 5

    Retry the charge

    After the nudges, trigger a payment retry via your subscription app's API — recovering the revenue quietly.

Frequently asked questions

Which subscription apps work?

Any that expose failed-payment webhooks and a retry endpoint — Recharge, Bold, Appstle, Seal. Swap the first and last nodes to match yours.

Isn't dunning annoying?

Done right it's the opposite — customers are grateful to be told their card failed before losing access. The tone is helpful, not demanding, which is exactly why it recovers so well.

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