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E-commerceFREE

Proactively Alert Customers When Their Delivery ETA Slips

Compare each shipment's latest tracking ETA to the original promise and, when it slips, automatically send the customer an honest heads-up with an apology.

difficulty Intermediatesetup 40 minresult Customers hear about delays from you first, with an apology and updated ETA, dramatically reducing where-is-my-order tickets.—
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  1. 1

    Poll Tracking Updates

    Add a Schedule Trigger every few hours and an HTTP Request to AfterShip for active shipments and their current ETAs.

  2. 2

    Detect ETA Slippage

    Add a Code node comparing the current ETA to the originally promised date; continue only when it has slipped by more than a day.

  3. 3

    Prevent Repeat Alerts

    Add a step tracking which shipments were already notified so customers aren't messaged repeatedly for the same delay.

  4. 4

    Send the Heads-Up

    Add a Klaviyo node triggering a delay flow with the new ETA and a sincere apology, personalized with the order details.

  5. 5

    Activate and Test

    Activate the workflow and simulate a delayed shipment. Confirm the customer notification fires only once.

Frequently asked questions

Should I offer compensation?

For significant delays, include a small discount code in the message. A proactive apology plus a gesture turns a bad experience into loyalty.

What counts as a real slip?

Set a threshold (e.g. more than 2 days) so minor carrier fluctuations don't trigger unnecessary alarming messages.

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