AI Lead Research: Research and enrich the lead the Moment a new signup lands in your sheet and Log It to Google Sheets

An n8n workflow that fires when a new signup lands in your sheet, then an AI agent researches the company and appends firmographic notes — giving you every lead enriched before your first reply. No code: import the JSON, connect your apps, and it runs 24/7.

difficulty Beginnersetup 45 minresult Every lead enriched before your first reply
  1. 1

    Trigger when a new signup lands in your sheet

    A Google Sheets Trigger starts the workflow the moment a new signup lands in your sheet.

  2. 2

    Hand it to the AI agent

    An AI Agent node running Claude researches the company and appends firmographic notes. The prompt is pre-written and scoped to this one job so results stay consistent.

  3. 3

    Deliver the research

    The result is saved to Google Sheets — ready for a human to approve.

  4. 4

    Add a safety net (optional)

    Insert an IF/human-approval step before anything is published or emailed, so you stay in control until you trust the output.

Frequently asked questions

How much does the AI part cost to run?

Pennies. Each run sends a small amount of text to the model, so most teams spend a few dollars a month even at hundreds of runs. You set the model and can cap volume in n8n, so costs never surprise you.

Can I trust the AI to get the research right?

The prompt is tightly scoped to one job and you can add a human-approval step in n8n before anything is sent or published. Start with review-mode for a week, and once you trust the output, switch it to fully automatic.

Does this need n8n Cloud or can I self-host?

Either works. The workflow is a standard n8n export, so you can run it on n8n Cloud or on your own self-hosted instance — you only connect your own app credentials.

About this recipe. Recipes on FlowRecipesHub are written for business owners, not developers, and are tested before publishing — how recipes get made. Some ingredient links are affiliate links that cost you nothing — full disclosure.