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Analyze Google Forms Feedback With AI and Route It to Google Sheets

Each Google Forms response is scored for sentiment and tagged by theme by AI, then logged in Google Sheets — turning a pile of raw feedback into a trend you can actually act on.

difficulty Intermediatesetup 40 minresult Every Google Forms submission arrives in Google Sheets pre-tagged with sentiment and theme, so patterns surface without manual reading.—
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  1. 1

    Step 1 — Receive the response

    Add a Webhook fed by Google Forms (or its native trigger) so each submission enters the flow.

  2. 2

    Step 2 — Analyse with AI

    Add an OpenAI node returning { sentiment, theme, summary } from the free-text answer.

  3. 3

    Step 3 — Alert on detractors

    Add an If node so strongly negative responses ping your team immediately, not just the log.

  4. 4

    Step 4 — Log to Google Sheets

    Add a Google Sheets node to append a row/page with the score, theme and original text.

Frequently asked questions

Can I track NPS trend over time?

Store each score with a date in Google Sheets; a weekly digest workflow can then compute rolling NPS/CSAT and post the trend.

What themes does it use?

Whatever you list in the Step 2 prompt — pricing, onboarding, bugs, support, etc. Tuning that list to your product makes the tags genuinely useful.

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