Marketing · n8n

Run an Automated Birthday Rewards Club for Customers

Delight customers on their special day — send a birthday message with a personal reward automatically, driving a feel-good repeat purchase.

difficulty Beginnersetup 25 minresult Customers get a birthday surprise each year, boosting loyalty and prompting a celebratory purchase.—
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  1. 1

    Schedule the Daily Check

    Add a Schedule Trigger running each morning.

  2. 2

    Find Today's Birthdays

    Add an Airtable node returning customers whose birthday is today.

  3. 3

    Create a Reward

    Add a Shopify node generating a personal birthday discount code with a short validity.

  4. 4

    Send the Wishes

    Add a Gmail node with a warm birthday message and the reward.

  5. 5

    Activate and Test

    Activate the workflow and set a test customer's birthday to today. Confirm the message and code send.

Frequently asked questions

How do I collect birthdays?

Ask at signup or in a profile prompt, offering the birthday perk as the incentive to share it.

What reward works best?

A meaningful gift or a strong discount feels special; a tiny discount can underwhelm on a birthday.

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