Unlock a Free Gift When Carts Cross a Value Threshold
Lift average order value by unlocking a free gift when a cart crosses a threshold and nudging shoppers who are just short.
- 1
Detect Cart Values
Add a
Webhook/trigger reading cart totals as shoppers build them. - 2
Add the Gift at Threshold
Add a step automatically adding the free gift when the cart qualifies.
- 3
Nudge the Almost-There
Add a
Klaviyonode emailing shoppers just below the threshold how close they are. - 4
Track Uplift
Add a step measuring the gift's impact on order value.
- 5
Activate and Test
Activate the workflow with a near-threshold test cart. Confirm the nudge and gift work.
Frequently asked questions
Which gift works best?
A desirable, low-cost item with high perceived value maximizes the incentive per dollar.
Can the threshold adapt?
Set it slightly above your average order value so it genuinely stretches baskets.
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