Marketing · n8n

Run a Surprise Double-Points Day to Reactivate Members

Spark engagement with a surprise double-points day, announced to loyalty members to drive a burst of purchases and re-engagement.

difficulty Beginnersetup 25 minresult A surprise double-points event reactivates loyalty members and drives a concentrated sales spike.—
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  1. 1

    Schedule the Event

    Add a Schedule Trigger for the surprise day.

  2. 2

    Enable Double Points

    Add a step configuring the loyalty program to award double points that day.

  3. 3

    Announce to Members

    Add a Klaviyo node emailing members about the surprise event.

  4. 4

    Wrap Up and Report

    Add a step summarizing the sales and engagement lift afterward.

  5. 5

    Activate and Test

    Activate the workflow for a test event. Confirm the announcement and points logic work.

Frequently asked questions

Why make it a surprise?

Unexpected perks delight members more than predictable promotions and drive stronger response.

How often should I run it?

Occasionally, so it stays special — overuse turns a surprise into an expectation.

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