Run a Surprise Double-Points Day to Reactivate Members
Spark engagement with a surprise double-points day, announced to loyalty members to drive a burst of purchases and re-engagement.
- 1
Schedule the Event
Add a
Schedule Triggerfor the surprise day. - 2
Enable Double Points
Add a step configuring the loyalty program to award double points that day.
- 3
Announce to Members
Add a
Klaviyonode emailing members about the surprise event. - 4
Wrap Up and Report
Add a step summarizing the sales and engagement lift afterward.
- 5
Activate and Test
Activate the workflow for a test event. Confirm the announcement and points logic work.
Frequently asked questions
Why make it a surprise?
Unexpected perks delight members more than predictable promotions and drive stronger response.
How often should I run it?
Occasionally, so it stays special — overuse turns a surprise into an expectation.
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