Remind Customers to Use Loyalty Points Before They Expire
Drive repeat purchases — remind customers with expiring loyalty points to redeem them, turning dormant points into orders.
- 1
Schedule the Check
Add a
Schedule Triggerrunning weekly over point balances. - 2
Find Expiring Points
Add a
Codenode flagging customers with points expiring in the next 30 days. - 3
Send the Reminder
Add a
Gmailnode telling them how many points expire when, with a redeem link. - 4
Log the Reminder
Add a step recording who was reminded to avoid repeats.
- 5
Activate and Test
Activate the workflow and flag a test balance as expiring. Confirm the reminder sends.
Frequently asked questions
Do expiring points really drive orders?
A looming loss is a strong motivator — reminders reliably convert dormant points into purchases.
Should points expire at all?
Expiry drives urgency, but keep windows fair so the program feels rewarding, not punitive.
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