Announce New Products to the Right Customer Segments
Launch products to the customers most likely to buy by matching each new product to relevant past-purchase segments and announcing it.
- 1
Detect New Products
Add a
Shopify Triggernode when a product is published. - 2
Match to Segments
Add a
Codenode identifying customer segments likely to want it based on past purchases. - 3
Send the Announcement
Add a
Klaviyonode emailing the matched segments about the new product. - 4
Track Launch Performance
Add a step measuring launch-day sales by segment.
- 5
Activate and Test
Activate the workflow with a test product. Confirm the right segments are targeted.
Frequently asked questions
Why segment the launch?
Relevant announcements convert far better than blasting your whole list with every new product.
Can I build hype first?
Send an early-access teaser to your top segment before the wider announcement.
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