Win Back Customers Who Recently Received a Refund
A refund doesn't have to mean goodbye. A short while after a refund, send an empathetic message and an incentive to give you another try.
- 1
Detect Refunds
Add a
Shopify Triggernode on refund events. - 2
Wait a Respectful Interval
Add a
Waitnode so the win-back doesn't feel pushy right after the refund. - 3
Send Empathy and Incentive
Add a
Klaviyonode acknowledging the experience and offering a reason to return. - 4
Exclude Serial Refunders
Add a check so customers with a refund-abuse pattern are skipped.
- 5
Activate and Test
Activate the workflow with a test refund. Confirm the delayed win-back fires.
Frequently asked questions
Isn't it odd to court refunders?
A bad first experience is recoverable; a thoughtful follow-up wins back a meaningful share.
What incentive works?
A modest discount plus an acknowledgment that you want to make it right tends to convert.
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