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MarketingFREE

Nudge Shoppers to Reach the Free-Shipping Threshold

Lift order values — when a cart is just below your free-shipping threshold, email a nudge suggesting an add-on to cross the line.

difficulty Intermediatesetup 35 minresult Shoppers just short of free shipping are nudged to add more, raising average order value.—
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  1. 1

    Detect Near-Threshold Carts

    Add a Webhook/trigger for carts within a small gap of the free-shipping threshold.

  2. 2

    Suggest an Add-On

    Add an OpenAI node recommending a low-cost complementary item that crosses the threshold.

  3. 3

    Send the Nudge

    Add a Klaviyo node emailing the shopper how close they are and the suggested add-on.

  4. 4

    Track Conversion

    Add a step recording whether the nudge lifted the order.

  5. 5

    Activate and Test

    Activate the workflow with a near-threshold test cart. Confirm the nudge and suggestion work.

Frequently asked questions

Does free shipping really move orders?

Crossing a free-shipping threshold is a strong motivator; a well-matched add-on suggestion converts many near-misses.

Won't this feel pushy?

Frame it as helping them unlock free shipping — a benefit, not a hard sell.

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