Lead Generation · n8n

Follow Up With Conference Leads Before They Go Cold

Capitalize on events — import badge-scanned leads, enrich and score them, and trigger a fast, personalized follow-up while the event is fresh.

difficulty Intermediatesetup 35 minresult Conference leads get a timely, relevant follow-up within a day, dramatically improving event ROI.
  1. 1

    Import Scanned Leads

    Add a Webhook node receiving badge-scan exports with each lead's details and notes.

  2. 2

    Enrich the Leads

    Add a Clearbit node adding company data for context and scoring.

  3. 3

    Score and Create

    Add a HubSpot node creating the contact with a score based on fit and booth interest.

  4. 4

    Trigger Follow-Up

    Add a step sending a personalized follow-up referencing the conversation, and alerting the rep for hot leads.

  5. 5

    Activate and Test

    Activate the workflow and import a test lead. Confirm enrichment, scoring and follow-up work.

Frequently asked questions

How fast should follow-up go?

Within 24 hours while the conversation is fresh — speed is the biggest driver of event lead conversion.

What should the follow-up say?

Reference the specific booth chat and offer a concrete next step rather than a generic thanks-for-visiting.

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