Follow Up With Conference Leads Before They Go Cold
Capitalize on events — import badge-scanned leads, enrich and score them, and trigger a fast, personalized follow-up while the event is fresh.
- 1
Import Scanned Leads
Add a
Webhooknode receiving badge-scan exports with each lead's details and notes. - 2
Enrich the Leads
Add a
Clearbitnode adding company data for context and scoring. - 3
Score and Create
Add a
HubSpotnode creating the contact with a score based on fit and booth interest. - 4
Trigger Follow-Up
Add a step sending a personalized follow-up referencing the conversation, and alerting the rep for hot leads.
- 5
Activate and Test
Activate the workflow and import a test lead. Confirm enrichment, scoring and follow-up work.
Frequently asked questions
How fast should follow-up go?
Within 24 hours while the conversation is fresh — speed is the biggest driver of event lead conversion.
What should the follow-up say?
Reference the specific booth chat and offer a concrete next step rather than a generic thanks-for-visiting.