Send Automated Reminders So More Event Registrants Actually Show Up
An n8n workflow that adds each event registrant to a reminder sequence — a confirmation with a calendar invite, a day-before reminder and a morning-of nudge — so your no-show rate drops and the seats you filled actually get used.
- 1
Catch the registration
A
Webhookreceives new registrants with name, email and the event they signed up for. - 2
Confirm with a calendar invite
A
Gmailnode sends a confirmation with an .ics/add-to-calendar link so the event lands on their calendar. - 3
Remind the day before
A
Wait-until node holds until the day before, then aGmailnode sends a reminder with the join details or address. - 4
Nudge on the morning
A final morning-of
Gmailreminder with the link or directions maximizes the chance they actually attend.
Frequently asked questions
How does the calendar invite work?
The confirmation email includes an .ics attachment (or an add-to-calendar link) built from the event's date, time and location. Getting the event onto their calendar is the single biggest lever against no-shows.
Can reminders adapt to the event time?
Yes — each registrant's reminders are scheduled relative to the event datetime using Wait-until steps, so a morning event and an evening event each get appropriately timed nudges.
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