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G2 Review Updated? Auto-Sync It to HubSpot

Whenever an existing G2 review changes, this n8n workflow detects it and has HubSpot create or update a HubSpot record — keeping both tools in step automatically.

difficulty Beginnersetup 25 minresult A hands-off n8n workflow where every relevant G2 review automatically reaches HubSpot — create or update a HubSpot record.—
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  1. 1

    Fetch G2 data

    Add an HTTP Request node (or the native G2 node if you have credentials set up) and point it at the G2 API. Poll G2 for review changes. Add a Schedule Trigger before it if this recipe runs on a timer, or a Webhook node if G2 can push events directly.

  2. 2

    Shape the data with a Set node

    Add a Set node after the fetch step to pull out the fields you need — e.g. id, title (or name), status, and updated_at from the G2 review. This keeps the rest of the workflow clean and readable.

  3. 3

    Send it to HubSpot

    Add a HubSpot node set to the right resource (Contact/Deal), operation Create/Update. Map the key field (usually email) and the rest from the Set node.

  4. 4

    Activate and test

    Click Activate in the top-right corner. Trigger a real review in G2 (or run the workflow manually against existing data) and confirm it lands correctly in HubSpot. Once verified, this runs hands-off.

Frequently asked questions

Do I need to code anything?

No. n8n is a visual, drag-and-drop builder. You connect your G2 and HubSpot accounts, map the fields, and activate — no code required.

Where do I get my G2 API credentials?

In your G2 account settings, look for "API", "Developers" or "Integrations" and generate an API key or token. Paste it into n8n's HTTP Request node (as a header or credential) or the native G2 node if one is available.

Can I filter which items trigger this workflow?

Yes. Add an `IF` node after the Set node with a condition on any field (status, amount, tag, etc.). Wire the TRUE branch to the HubSpot step and leave FALSE empty to skip the rest.

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