Auto-Deliver a Lead Magnet When Someone DMs a Keyword on Instagram
Turn Instagram engagement into leads — when a follower DMs a specific keyword, automatically reply with your lead magnet link and capture them in your list.
- 1
Receive DM Webhooks
Add a
Webhooknode subscribed to Instagram messaging events so incoming DMs hit your workflow. - 2
Match the Keyword
Add an
IFnode checking the message text contains your keyword, e.g.GUIDE. - 3
Reply With the Link
Add an
HTTP Requestnode to the Graph API send-message endpoint delivering the lead magnet link and a short thank-you. - 4
Capture the Subscriber
Add a
ConvertKitnode adding the sender to a specific form or tag if you can collect their email, or reply asking for it. - 5
Activate and Test
Activate the workflow and DM the keyword from a test account. Confirm the reply and subscriber capture work.
Frequently asked questions
Does Instagram allow automated DMs?
Yes, within the Messaging API rules and 24-hour window. Keep replies helpful and relevant to the user's message to stay compliant.
How do I get their email?
Send them to a landing page to claim the magnet, then capture the email there and add it to ConvertKit via the form.
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