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Enroll Lead Magnet Downloaders Into a Tailored Nurture Sequence

Turn a one-off download into a relationship — when someone grabs your lead magnet, add them to a nurture sequence matched to the topic they chose.

difficulty Beginnersetup 25 minresult Every downloader enters a relevant nurture flow automatically, warming leads toward a purchase.—
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  1. 1

    Capture the Download

    Add a Webhook node fed by your lead magnet form with the email and chosen topic.

  2. 2

    Deliver the Asset

    Add a Gmail/ConvertKit step emailing the download link immediately.

  3. 3

    Pick the Sequence

    Add a Switch node choosing the nurture sequence that matches the lead magnet's topic.

  4. 4

    Enroll the Subscriber

    Add a ConvertKit node adding them to the matched sequence and tagging their interest.

  5. 5

    Activate and Test

    Activate the workflow and download a test asset. Confirm delivery and correct sequence enrollment.

Frequently asked questions

How long should the sequence be?

Four to six emails over two weeks works for most; end with a clear, low-friction offer.

Can I score engagement?

Track opens and clicks and increase the lead's score so sales can prioritize the most engaged downloaders.

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