Enroll Lead Magnet Downloaders Into a Tailored Nurture Sequence
Turn a one-off download into a relationship — when someone grabs your lead magnet, add them to a nurture sequence matched to the topic they chose.
- 1
Capture the Download
Add a
Webhooknode fed by your lead magnet form with the email and chosen topic. - 2
Deliver the Asset
Add a
Gmail/ConvertKitstep emailing the download link immediately. - 3
Pick the Sequence
Add a
Switchnode choosing the nurture sequence that matches the lead magnet's topic. - 4
Enroll the Subscriber
Add a
ConvertKitnode adding them to the matched sequence and tagging their interest. - 5
Activate and Test
Activate the workflow and download a test asset. Confirm delivery and correct sequence enrollment.
Frequently asked questions
How long should the sequence be?
Four to six emails over two weeks works for most; end with a clear, low-friction offer.
Can I score engagement?
Track opens and clicks and increase the lead's score so sales can prioritize the most engaged downloaders.
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