Marketing · n8n

Weekly Competitor Intelligence Report to Notion with Perplexity

An n8n workflow that runs each week, asks Perplexity what your named competitors have shipped, priced, hired or announced, and files a cited intelligence report as a new page in Notion — turning scattered competitor stalking into a clean, dated archive your team can trust.

difficulty Intermediatesetup 40 minresult A dated, cited competitor report in Notion every week — no manual research required
  1. 1

    Run weekly

    A Schedule Trigger set to Weeks on Monday at hour 7 gives you a fresh report to open with your coffee. A Set node holds your competitor list as an array.

  2. 2

    Loop the competitors

    An Item Lists node splits the array so each competitor is researched separately. Per-competitor calls keep each answer focused and the citations relevant to that specific company.

  3. 3

    Research each with Perplexity

    An HTTP Request to sonar-pro asks: 'What has [competitor] announced, launched, priced, or hired for in the last 7 days? Bullet points, cite sources, say none if nothing.' The live-web search means you catch this week's moves, not last year's.

  4. 4

    Combine into one report

    An Item Lists (aggregate) or Code node stitches the per-competitor answers into a single markdown report with a section per company and a combined sources list. This is the body of the Notion page.

  5. 5

    Create the Notion page

    A Notion node creates a page titled Competitor Report — {{date}} in your intel database, with the combined markdown as content. Over time you build a timeline of the whole competitive landscape, fully cited.

Frequently asked questions

How many competitors can I track?

Practically as many as you like — the workflow loops a list you define. But quality beats quantity: 3–5 direct competitors with a focused prompt yields a sharp report, while twenty produces a shallow one. Keep the list in a Set node or a small Notion database you can edit anytime.

Won't the report repeat the same facts every week?

The prompt asks Perplexity specifically for developments in the last 7 days, so it focuses on what changed. To reinforce this, the workflow can pass the previous week's summary as context and instruct the model to only report genuinely new items — avoiding déjà-vu reports.

Why Notion rather than email?

Because competitor intel is most valuable as a searchable, dated archive. In Notion each weekly report is a page you can tag, link to deals, and look back through months later to spot a competitor's trajectory. Email buries it; Notion compounds it. You can still add an email or Slack ping on top.

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