Attribute Every Signup to Its Marketing Source in the CRM
Know what's working — capture each signup's UTM parameters and referrer and store them on the CRM record so you can attribute revenue to channels.
- 1
Capture Signup Attribution
Add a
Webhooknode receiving the signup email plus UTM and referrer values. - 2
Normalize the Source
Add a
Codenode standardizing channel, campaign and medium from the parameters. - 3
Store on the Contact
Add a
HubSpotnode writing the attribution fields onto the contact. - 4
Attribute Later Revenue
Add a step that links closed revenue back to the stored source for reporting.
- 5
Activate and Test
Activate the workflow and submit a test signup with UTMs. Confirm attribution is stored.
Frequently asked questions
What about multi-touch?
Store first-touch here and add later touch events so you can build a fuller attribution picture.
What if UTMs are missing?
Fall back to referrer and default to direct so every signup still has a source.
Weekly Buttondown Report Sent to Slack
A weekly n8n workflow rolls up all your Buttondown subscribers from the last 7 days into a summary, then has Slack post an alert to a Slack channel so your team never has to dig for the numbers.
n8nSlack
Weekly Buttondown Report Sent to Notion
A weekly n8n workflow rolls up all your Buttondown subscribers from the last 7 days into a summary, then has Notion create a new page in a Notion database so your team never has to dig for the numbers.
n8nNotion
Weekly Buttondown Report Sent to Google Sheets
A weekly n8n workflow rolls up all your Buttondown subscribers from the last 7 days into a summary, then has Google Sheets append it as a new row in a spreadsheet so your team never has to dig for the numbers.
n8nGoogle Sheets
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FlowRecipesHub is free and always will be. If a workflow saved you time, chip in what you like — it helps us keep the lights on and build the next batch of automations for everyone.
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