Nurture Trials Differently Based on ICP Fit
Spend effort where it pays: score each trial's fit to your ideal customer profile and route high-fit trials to sales-assisted nurture.
- 1
Score ICP Fit
Add a
Clearbit+Codestep scoring each trial's fit to your ideal profile. - 2
Combine With Engagement
Add a step blending fit with product engagement.
- 3
Route by Segment
Add a
Switchnode sending high-fit to sales-assisted nurture and the rest to self-serve. - 4
Enroll in Nurture
Add a
Customer.ionode placing each trial in the right track. - 5
Activate and Test
Activate the workflow with a high-fit test trial. Confirm routing works.
Frequently asked questions
Why segment nurture?
Sales-assisted nurture is expensive; reserve it for trials that fit and can become high-value customers.
What about high-fit but low-engagement?
Give sales a heads-up to re-engage them before they lapse.
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