Stop Retargeting Refunded Shopify Customers to Save Ad Spend
Chasing a customer who just got a refund with more ads wastes money and annoys them. This workflow adds every refunded customer to a Meta suppression audience and removes them from your lookalike seed lists — so your ad budget stops following unhappy buyers.
- 1
Trigger on refund
A
Shopify Triggeronrefunds/createfires the moment a refund is issued. - 2
Hash the customer
A
Codenode SHA-256 hashes the customer email as Meta requires for custom-audience membership. - 3
Add to suppression audience
An
HTTP Requestadds the hashed user to a 'refunded — do not retarget' custom audience you exclude in every campaign. - 4
Remove from seed lists
A second
HTTP Requestremoves them from your high-value lookalike seed audience so future lookalikes aren't modeled on refunders. - 5
Log it
Append the action to a
Google Sheetfor a clean audit trail.
Frequently asked questions
Is hashing the email required?
Yes — Meta only accepts hashed identifiers for custom audiences, which is also better for privacy. The Code node does the SHA-256 for you.
What if they buy again later?
Add a small branch on `orders/paid` that removes a returning customer from the suppression audience, so a one-off refund doesn't exclude a good customer forever.
Pause Meta Ad Sets Automatically When a Shopify Product Sells Out
The fastest way to burn ad budget is paying for clicks to a sold-out product. This workflow watches Shopify inventory and, the moment a product hits zero, pauses the exact Meta ad sets promoting it — then re-enables them when stock returns.
Free recipe
Auto-Write SEO + Accessibility Alt Text for Every New Shopify Product Image
Missing image alt text quietly costs you Google Image traffic and fails accessibility. This workflow catches every new product, asks Claude to look at each image and write descriptive, keyword-aware alt text, then writes it straight back to Shopify.
Free recipe
A/B Test YouTube Thumbnails and Keep the Higher-Clicking One
Thumbnail choice makes or breaks a video's reach, but most creators guess. Track click-through per thumbnail variant and swap to the winner once the data is clear.