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Keep Your Website's Testimonial Wall Fresh Without Touching Code

Testimonial walls go stale because updating them needs a developer. Approve a testimonial in Airtable and it appears on your site automatically.

difficulty Beginnersetup 25 minresult Marketing updates social proof by flipping a checkbox — the wall stays fresh with zero deploys.—
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  1. 1

    Curate in Airtable

    Collect testimonials into Airtable with an Approved checkbox and display order.

  2. 2

    Detect Approvals

    Add an Airtable Trigger firing when approval status changes.

  3. 3

    Publish the Set

    Add a step regenerating the approved list as JSON your site's wall reads.

  4. 4

    Confirm the Update

    Add a Slack note confirming the wall refreshed.

  5. 5

    Activate and Test

    Activate the workflow and approve a test testimonial. Confirm it appears on the site.

Frequently asked questions

How does the site read it?

Your testimonial component fetches the JSON endpoint — one-time setup, then content is marketing-owned forever.

Can I A/B the order?

Store display order in Airtable and test which testimonials convert best up top.

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