Reputation & Reviews · n8n

Segment NPS Respondents and Trigger the Right Follow-Up Automatically

Route every NPS response into promoter, passive, or detractor buckets and fire a tailored follow-up — a review ask for promoters, a check-in for detractors.

difficulty Intermediatesetup 35 minresult Each respondent gets the right follow-up based on their score, turning survey data into action automatically.—
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  1. 1

    Trigger on Responses

    Add a Typeform Trigger node for your NPS form to capture each score and comment.

  2. 2

    Bucket the Score

    Add a Switch node routing 9-10 as promoters, 7-8 as passives, and 0-6 as detractors.

  3. 3

    Follow Up by Segment

    For promoters, add a Gmail node asking for a public review; for detractors, send a personal check-in offering to help.

  4. 4

    Log the Result

    Add a Google Sheets node recording the score, segment and comment for trend analysis.

  5. 5

    Activate and Test

    Activate the workflow and submit test scores across all three ranges. Confirm each gets the correct follow-up.

Frequently asked questions

Should passives get anything?

A light thank-you plus one question about what would make them a promoter often surfaces useful, cheap wins.

Can I ask promoters for referrals?

Yes — include a referral link in the promoter email while their goodwill is high.

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