Reputation & ReviewsFREE

Draft On-Brand Replies to New Capterra Reviews With AI, Delivered to Airtable

Each new Capterra review is summarised, its sentiment scored, and a ready-to-send reply is drafted by AI and dropped into Airtable for a human to approve — turning review management from a chore into a one-click task.

difficulty Intermediatesetup 40 minresult A polished, on-brand reply draft for every new Capterra review waits in Airtable, so you respond in seconds instead of writing from scratch.—
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  1. 1

    Step 1 — Watch for new reviews

    Add a trigger for Capterra — its API where available, otherwise an RSS Feed Trigger or a scheduled HTTP Request that fetches the latest reviews and de-duplicates by review ID.

  2. 2

    Step 2 — Score the sentiment

    Add an OpenAI node asking for a one-word sentiment (positive/neutral/negative) and a one-line summary of the review. Store both on the item.

  3. 3

    Step 3 — Draft the reply

    Add a second OpenAI node with a prompt that includes your brand voice, the review text and the sentiment, and asks for a concise, empathetic reply that never over-promises.

  4. 4

    Step 4 — Send the draft to Airtable

    Add a node for Airtable and send the review, its sentiment and the AI draft reply to it.

Frequently asked questions

Does it auto-post replies?

No — by design a human approves. Drafts land in Airtable; you paste (or, if you want, add a final step that posts to Capterra) after a quick review.

Can I tune the tone?

Yes. The tone lives entirely in the Step 3 prompt. Add examples of your best past replies to teach the model your voice.

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