Segment Webinar Followups by Attendance and Engagement
Follow up smartly — split registrants into attended, no-show and highly engaged, and send each group the right message to move them forward.
- 1
Pull Attendance
Add a
Zoomnode after the webinar retrieving who attended and how long they stayed. - 2
Segment Registrants
Add a
Codenode splitting into attended-engaged, attended-brief, and no-show groups. - 3
Send Tailored Followups
Add
Mailchimpnodes sending a next-step offer to engaged, a recap to brief attendees, and the recording to no-shows. - 4
Log to the CRM
Add a step recording each contact's engagement level for sales prioritization.
- 5
Activate and Test
Activate the workflow after a test webinar. Confirm each segment receives the right email.
Frequently asked questions
What defines highly engaged?
Attendance duration plus poll or Q&A participation is a good proxy — weight both.
Can sales call the hottest leads?
Yes — flag the most engaged attendees for a personal follow-up from sales.
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